Bleu De Chanel
The Bleu de Chanel fragrance was created by Jacques Polge for Chanel in 2010 as a men's fragrance. This was the first men's fragrance produced by the brand since the release of Allure Homme Sport in 2004 and the first master brand for men introduced by the company since Égo*ste in 1990. In addition to the original eau de toilette, Jacques Polge also formulated the 2014 Eau de parfum, and Olivier Polge developed the 2018 version. The latter is now working on the new parfum formula. French actor Gaspard Ulliel was the first ambassador for Bleu de Chanel and remained the face of the fragrance for twelve years until his death in January of 2022, at the age of 82.
Conception And Scent
Several characteristics make Blue de Chanel a unique woody aromatic fragrance, distinguished by fragrant herbs, a rich center, and a large base. It contains a top note of lemon, mint, pink pepper, and grapefruit; middle notes of ginger, Iso E Super, nutmeg, and jasmine; and a base note of labdanum, sandalwood, patchouli, vetiver, incense, cedar, and white musk.
Release And Advertising
There was a discussion about the marketing campaign for Bleu de Chanel as an example of branded entertainment in the fashion industry.
On February 16, 2010, it was revealed that French actor Gaspard Ulliel would be the first face of Bleu de Chanel, making him Chanel's first male ambassador. A television commercial filmed in New York City premiered online on August 25, 2010, and was shown on television in September of the same year. Ingrid Sophie Schram, who starred in the movie Ulliel, was directed by Martin Scorsese. Additionally, "She Said Yeah" appeared on the album.
Galactic said Chanel had chosen Scorsese because he was "the quintessential American film director" to develop a "product and marketing approach that is uniquely tailored to the American market" where the brand's men's fragrance business was not yet fully developed. As of September 13, 2010, the fragrance was available in stores.
During the week of February 5, 2015, a new commercial starring Ulliel was aired. James Gray directed the film, which was shot in Los Angeles and featured a cover of Bob Dylan's "All Along the Watchtower" by Jimi Hendrix.
The British filmmaker released a new commercial featuring American filmmaker Steve McQueen for Bleu de Chanel on June 1, 2018. Filmed in Bangkok, the commercial also included underwater scenes filmed in London. During the film, Ulliel walks through the city searching for a woman (played by German model Nur Hellmann) he saw in a building while David Bowie's "Starman" plays in the background.
In fact, until the day of his death on January 19, 2022, Ulliel had been the face of Bleu de Chanel for 12 years. Chanel's official Instagram and Facebook pages shared a tribute to him as soon as he passed away. As part of its Spring/Summer 2022 Haute Couture show at Paris Fashion Week on January 25, 2022, Chanel also paid homage to Ulliel by presenting an Ulliel-inspired collection. After the show, a model dressed as a bride carried a bouquet of camellias, Coco Chanel's favorite flower, tinted midnight blue as a nod to Ulliel and her perfume Bleu de Chanel.
As with other classic bottle shapes found elsewhere in this range, Chanel sticks to the infamous classic shape of the bottle. This beautiful bottle has a stunning dark blue glass which is complimented with gold highlights. With the simple branding adorning the front, this is an excellent and elegant bottle that we've expected from this house.
The spray is excellent, friendly, and comprehensive and provides enough coverage where only a few sprays will be required.
How Does Bleu De Chanel Parfum Smell?
I can tell you that Bleu De Chanel Parfum is a great-smelling perfume. It is what you would expect from any Chanel scent and this collection. With a hint of spice, it smells masculine, woody, solid, and strong with a touch of masculine scent. This fragrance is soft, and you can smell its sandalwood. It feels like a dark, bold, and mature fragrance, and I enjoy how it smells.
If you have never tried any of the other fragrances in this collection and don't know what to expect, I can honestly say that this is a lovely fragrance, and if you like a scent that is woody and masculine, you will probably enjoy it. I see this being worn on several different occasions and at other events in the future. This scent would work best as an evening scent, and since it has subtle notes, you would be able to wear it both on formal occasions and more casual ones.
However, you can wear it during the day too, and I think it would be perfect for an office fragrance. Chanel Parfum goes exceptionally well with a well-fitting suit or a simple white shirt, ideal for pairing the scent with clothing. I would say that this is an all-around scent, making it a good choice if you're only looking for that one signature scent.
Performance And Longevity
One of the advantages of perfumes is that they are said to last longer and that their performance is better. The fragrance stayed on my skin for at least seven hours, and I could still smell it. When it comes to wearing this for an evening out, you should be able to wear it for the whole evening.